When it comes to direct mail marketing, the list is king. This is what separates the professionals from the amateurs. Pro will spend time and effort finding and keeping track of the right list, even before you start building your offers and sales.
Professionals know where to get this list. They know the right questions to ask their broker and they won't give up until they have found what they are looking for. They know that 70% of the success of their direct mail marketing depends on the correct list. If they are wrong, the whole campaign was destined. You get to know more about direct mail services through web sources.
To keep track of a list of the best clients for your marketing efforts, I have compiled 5 acid tests you must have to be proud to say you have the right list. He couldn't meet just one, he won't. Your list must pass all five tests.
Acid Test 1- Do you have money?
The list must have money. I know this sounds like common sense, but I have seen marketers sell expensive products to people who cannot afford them. That makes no sense. It was as good as flushing money down the toilet.
Acid Test 2- Do you feel comfortable buying by mail?
Here is another important research to do. Find out if this list is suitable for direct mail shopping. The best way to find out is to ask your broker if they have already bought or are responding to direct mail in advance.
Acid test 3- Is the email open?
Make sure your clients open their email and not a secretary or assistant. Let your mail be addressed to them and not the name of the company.