The main obstacle to generating sales is not consistently creating enough content to help your audience understand why they need to hire you. Content marketing has proven to be one of the most effective ways to increase audience engagement, grow your brand exposure, and increase sales.
Why is content marketing important?
If you don't share content regularly, your audience may forget you or distrust you – or both.
“Content marketing is important because it answers your audience's questions. With an effective content marketing strategy (effectief content marketing strategie in Dutch), you can build trust with your audience, increase conversions, engage with your customers, and generate leads.
Plus, today's consumers expect consistent, high-quality content from their favorite brands… Consistent, high-quality, and engaging content influences audience decision-making more than any other technique.” Content is how you do it, and so many coaches don't have the focus needed to create and plan content strategically.
Content marketing is very important, but if you don't have a system to create it, you are wasting your time. So here's something that can help you – steps to creating content for your business.
Commit to Regular Content Creation
You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key. But, in order to do that, you will first need to decide what kinds and forms of content you want to create—based on the needs of your target market.
List Your Promotions
Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets.