Not every best digital marketing books out there is good. One of the most common problems that people have with books on digital marketing is the information is outdated. In this article I am going to show you some of the things I look for in a good digital marketing book.
A good digital marketing book should have video demonstrations. This is how people are sold. The guide should be able to show you something in an interactive and visual way.
The title should be catchy and informative. You want to know what the marketing book is about before you buy it. If it doesn't have a catchy title then you are very likely to ignore it when it comes time to read it.
A good digital marketing book should have a concise description of how to use it. You don't want to be spoon fed through a lesson plan. You should be able to grasp the knowledge within the guide quickly.
It should also contain testimonials from customers who have used the guide. Many times you can get the feeling that the author has done research for the book only to find that the customer was wrong. I always like to read a little about the author and their background before I buy a digital marketing book.
Most of the time it's not worth buying a digital marketing book if the publisher has put out poor marketing strategies. They probably created the guides thinking they would be successful in their first year of business. There is no shame in a bad first year, but if the publisher is not producing solid sales every year then maybe it's time to turn over the keys.
The last thing I look for in a digital marketing book is a table of contents. I look for titles that have a table of contents so I can go through them quickly. A good guide will have a complete table of contents so I don't have to take time reading to figure out what it's all about.
When it comes to having a guide that is helpful and readable, I'm willing to pay. I don't want to have to guess which section I need to read next. When I want to pick up the best digital marketing books I make sure I do my research.
Sometimes people will try to pass off a mediocre digital marketing book as one that is good. This is why I feel it's important to look at the contents and the table of contents. Often the true value comes from the table of contents.
A digital marketing book will usually include tips on using Facebook, Twitter, MySpace, and other social networking sites. Often these are valuable methods for marketing. It is a good idea to see if the tips actually work before spending any money.
When I want to buy a marketing book for someone else, I always prefer to use the internet to search for the right guide. I can read the contents of the book first and compare that to the chapter titles. I also read testimonials and reviews from people who have bought the book to determine if it was effective.
A review site is a great tool for finding the right guide. All you have to do is search for "digital marketing book review" and you will have many results. Look for the ones that are similar to what you are looking for and read them carefully.