There are some very affordable and effective methods of reaping the benefits of referrals. First, let's describe a couple of situations that the use of referrals is a money maker, then you can apply your business models to the examples. You can also buy referral pads / forms / sheets online.
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Stylist – A stylist in a salon wants to benefit from their existing happy customers. Provide existing customers with referral cards to give to their friends and family.
For each card that comes back, offer a discount on the next service, a free service, or whatever fits into your budget. The key is to make it worth their while to pass the cards out to friends and family.
Eyewear Shop – An eyewear shop that sells frames and prescription lenses wants to increase its business. Have pads of referral cards made up and deliver them to optometrists that do eye exams but do not sell eyewear.
Establish some kind of payment or another form of compensation for each referral sent that buys from your place of business. This is a very effective and simple way to grow your business.
The notepad sheet is printed with business information including your business address, logo, phone number, offer, etc. Each card contains a space that the person that refers signs their name so that you know who should benefit from the referral.
Which size and count you use is up to your budget, but we recommend 4.25" x 5.5" 50 sheets and 4" x 6" 50 sheets to our customers.
Used correctly, they are appealing and affordable forms of advertising. In any business, a satisfied customer, word-of-mouth, and appealing referral cards will almost always attract new clientele.